How Can my Business Benefit from the 2026 Solar Eclipse in Europe?
Traffic Generation
The dynamics behind the sale of eclipse glasses are unique. Many people are often unaware of the solar eclipse until only a few days beforehand. Others may be unaware of the magnitude and uniqueness of the event. By this time, it is often too late for customers to buy the eclipse glasses online, due to shipping constraints. Customers will then flock towards brick-and-mortar retail stores that still have eclipse glasses in stock. One of our retail clients reported that the day of the eclipse was the busiest his store had ever been, due to the high volume of last minute orders.
Often, retail stores are also caught off guard, and do not stock enough eclipse glasses to meet the demand. This leads to a last minute shortage and "frenzy" to find the glasses before the eclipse. As seen in the NBC News video below, lines of hundreds of people can form in major cities.
Brick-and-mortar retail stores can benefit from this phenomenon by purchasing eclipse glasses early. Due to their seasonality, this is often a low-risk purchase, as the cost per unit is so low compared to the retail price. Retailers can easily resell these glasses at a 300% markup along with other high-ticket items in their store.
We primarily operate as an online dealer of eclipse glasses. While we will sell the eclipse glasses in temporary retail locations in some major cities, we mostly rely on partnerships for brick-and-mortar sales of eclipse glasses across Europe.
Risk Free Partnerships
For some brick and mortar stores, we offer a unique opportunity for risk free partnerships. If you do not want to purchase eclipse glasses up front, we will stock eclipse glasses for no upfront cost in your store. Customers will purchase the glasses online through our website, and head to your store for pickup. You will receive a percentage of the revenue for pickup orders, and you will benefit from the sale of other high ticket items in your store.
If the eclipse glasses do not sell, it will be no loss to you. We offer these partnerships since we are so confident in the last minute upside and demand for our products.
Contact Us if you want to learn more about this program.
Advertisement
Some companies utilize the eclipse as effective advertisement for their brand. There are three major ways businesses use eclipse glasses for advertisement:
1) Viewing Parties
Restaurants and large venues can hold viewing parties for the solar eclipse and provide eclipse glasses for customers. Customers can purchase a ticket to view the eclipse from the venue, or purchase food or other items while staying a few hours for the eclipse.
2) Customized Eclipse Glasses Branding
The solar eclipse is a unique, once-in-a-lifetime event. Companies can design custom eclipse glasses so that people associate their business with an amazing, unforgettable experience.
3) Free Glasses Giveaways
A limited number of businesses will giveaway free glasses to bring customers to their store and spread brand awareness. Eyewear and contacts companies often utilize the synergistic benefits of free glasses giveaways. Local news will sometimes even list free giveaway locations on their platforms to ensure local residents have access to safe glasses.